Image is important for any business. This time, the image is of executives working for your brand. You will sometimes need creative corporate headshots to send with your press releases, for use on the website or for use during interviews. The shots give your business the much needed human face. How can you ensure that they work for you? Here are excellent tips when developing or choosing the headshots to use.
Match the shots with your corporate brand. The images are used to promote your brand or business. Once a person encounters the cards or brochures, he or she should feel the presence of your brand. It is in the choice of colors and graphics used. Give it an official look that is also engaging.
Play with lighting to give the best effect. The image will either be made or broken by lighting. Natural lighting has a magical effect on imaging. It should be used as much as possible because it eliminates the possibility of forming shadows. However, where artificial light has to be used, its management must be professional. The image portrayed will depend on how well you master the use of light.
The background must be simple. The background has a way of giving your images a perspective. You can choose an office setting that makes you look serious. You could also settle for apparatus or graphics that represent your business. The secret is to ensure that the background does not distract the recipient of the brochure or photo. Focus should be on the executive and the message he or she is communicating.
Imagine that you are meeting a new client and dress for it. The reality is that images travel far and wide. They are downloaded and will be the first encounter a stranger is having with your business. Make this first encounter impressive. Choose basic hair cut or a style that is not intimidating. Avoid a lot of makeup and adhere to the standards that are set in the industry.
Trending style is likely to mess you up. You need to take a conservative tone instead of the traditionally flashy one. Trends have an expiry date. To maintain the trendy feel, you will be required to take new shots every two or three months. This will affect the feeling of consistency that is associated with successful brands. Without changing, you are regarded as outdated and might not get the business you are chasing.
Your posture is important. Make it relaxed yet serious or official. The shots are to be used on a business platform. They must inspire confidence even to a stranger. Your back should remain straight with the shoulders being pulled slightly backwards. Loosen up to avoid appearing too stiff and unwelcoming. Give a natural smile that shows your authentic personality.
The state of your body and mind will reflect in the photo. Eat healthy and hydrate to give your skin a supple natural feel. You become dull if you have psychological and emotional issues that are visible on the surface. Compare what other brands and peers in your industry are doing. Work with an experienced professional who will help you produce unique shots.
Match the shots with your corporate brand. The images are used to promote your brand or business. Once a person encounters the cards or brochures, he or she should feel the presence of your brand. It is in the choice of colors and graphics used. Give it an official look that is also engaging.
Play with lighting to give the best effect. The image will either be made or broken by lighting. Natural lighting has a magical effect on imaging. It should be used as much as possible because it eliminates the possibility of forming shadows. However, where artificial light has to be used, its management must be professional. The image portrayed will depend on how well you master the use of light.
The background must be simple. The background has a way of giving your images a perspective. You can choose an office setting that makes you look serious. You could also settle for apparatus or graphics that represent your business. The secret is to ensure that the background does not distract the recipient of the brochure or photo. Focus should be on the executive and the message he or she is communicating.
Imagine that you are meeting a new client and dress for it. The reality is that images travel far and wide. They are downloaded and will be the first encounter a stranger is having with your business. Make this first encounter impressive. Choose basic hair cut or a style that is not intimidating. Avoid a lot of makeup and adhere to the standards that are set in the industry.
Trending style is likely to mess you up. You need to take a conservative tone instead of the traditionally flashy one. Trends have an expiry date. To maintain the trendy feel, you will be required to take new shots every two or three months. This will affect the feeling of consistency that is associated with successful brands. Without changing, you are regarded as outdated and might not get the business you are chasing.
Your posture is important. Make it relaxed yet serious or official. The shots are to be used on a business platform. They must inspire confidence even to a stranger. Your back should remain straight with the shoulders being pulled slightly backwards. Loosen up to avoid appearing too stiff and unwelcoming. Give a natural smile that shows your authentic personality.
The state of your body and mind will reflect in the photo. Eat healthy and hydrate to give your skin a supple natural feel. You become dull if you have psychological and emotional issues that are visible on the surface. Compare what other brands and peers in your industry are doing. Work with an experienced professional who will help you produce unique shots.
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