With the changes in technology and healthcare, retirees have very different needs than they had 30 or 40 years ago. For starters, people are healthier and living longer so they need to plan for a long retirement period. There is an abundance of resources available for the financial planners that help their clients move into retirement. The resources are available under titles such as, Aging Elderly Gerontology Retirement Amazon Affiliate.
For many companies, outside the traditional field of aging, now see the benefit of employing a gerontologist in an aging society. More companies are now recognizing the value of the individual educated in this discipline. Small and large businesses are adapting their products and services to meet the specific needs of the older customer. Companies are enlisting the help of gerontologists expertise as this trend continues.
Utilizing the knowledge of the gerontologist helps businesses avoid misunderstandings and stereotypes about the older adult. This is an asset growing in value as consumers get older. This is a huge potential for companies that are marketing to consumers age 50 and over. Marketing strategies for the older population are very different than those used to target individuals in any other age group.
Gerontology is a fairly new discipline that is often confused with the field of geriatrics. Geriatrics deals with the medical issues of aging while gerontology is the study of aging dealing with the behavioral, biological, and social aspects. The gerontologist views a person as a whole and sees them as an individual and understands that they do not want to be identified as a senior citizen. In addition, they are not keen on seeing product marketing aimed at the elderly. While marketers in their 30s believe they understand the older adult.
Traditionally, the opportunities for employment for the gerontologist were limited to fields related to aging. These opportunities included senior services, long term care, and retirement housing. This is changing, however. For instance, insurance companies and financial investment firms employ gerontologists.
Even the field of technology is using the knowledge of the gerontologist to improve products for the older customer. They are conducting research with their users that are in their 80s and 90s to make certain that their needs are being met. When the companies listen to the older consumer they can create the products that work for them rather than having them adjust to technology.
Specifically designed tables for older consumers work because they are created with the exclusive needs of the elderly in mind. Knowledge is provided by the gerontologist so that businesses in various fields are given a competitive edge. Older consumers are forcing businesses to investigate ways they can change products and services to help empower seniors and their family. Gerontologists have a clear understanding of the wants and needs of older consumers.
The gerontologist has the training and knowledge necessary to adequately serve older consumers. Insurance companies, banks, investment and wealth management firms, target older adults. Hiring gerontologists should be the norm in all fields, including healthcare. Medical personnel may work closely with the aging population but they are seeing them through a medical viewpoint. They may not see the whole person from a psychological, biological, and social standpoint.
For many companies, outside the traditional field of aging, now see the benefit of employing a gerontologist in an aging society. More companies are now recognizing the value of the individual educated in this discipline. Small and large businesses are adapting their products and services to meet the specific needs of the older customer. Companies are enlisting the help of gerontologists expertise as this trend continues.
Utilizing the knowledge of the gerontologist helps businesses avoid misunderstandings and stereotypes about the older adult. This is an asset growing in value as consumers get older. This is a huge potential for companies that are marketing to consumers age 50 and over. Marketing strategies for the older population are very different than those used to target individuals in any other age group.
Gerontology is a fairly new discipline that is often confused with the field of geriatrics. Geriatrics deals with the medical issues of aging while gerontology is the study of aging dealing with the behavioral, biological, and social aspects. The gerontologist views a person as a whole and sees them as an individual and understands that they do not want to be identified as a senior citizen. In addition, they are not keen on seeing product marketing aimed at the elderly. While marketers in their 30s believe they understand the older adult.
Traditionally, the opportunities for employment for the gerontologist were limited to fields related to aging. These opportunities included senior services, long term care, and retirement housing. This is changing, however. For instance, insurance companies and financial investment firms employ gerontologists.
Even the field of technology is using the knowledge of the gerontologist to improve products for the older customer. They are conducting research with their users that are in their 80s and 90s to make certain that their needs are being met. When the companies listen to the older consumer they can create the products that work for them rather than having them adjust to technology.
Specifically designed tables for older consumers work because they are created with the exclusive needs of the elderly in mind. Knowledge is provided by the gerontologist so that businesses in various fields are given a competitive edge. Older consumers are forcing businesses to investigate ways they can change products and services to help empower seniors and their family. Gerontologists have a clear understanding of the wants and needs of older consumers.
The gerontologist has the training and knowledge necessary to adequately serve older consumers. Insurance companies, banks, investment and wealth management firms, target older adults. Hiring gerontologists should be the norm in all fields, including healthcare. Medical personnel may work closely with the aging population but they are seeing them through a medical viewpoint. They may not see the whole person from a psychological, biological, and social standpoint.
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