The Golden Hashtag Lifestyle Influencer, Social Media Moves

By Henry West


As a consumer, most choices you make are based on recommendation. A family member or friend of yours might have tipped you off of a good merchandise that you should buy, an advertisement or a review from your favorite blogger. Lately, there is a buzz going on about the golden hashtag lifestyle influencer.

Today, the newest and the fastest source of these recommendations comes from social media influencers. These influencers are self made starts online who gained a trusted status from people and has a huge audience. What they do can create a big impact on the sales of products in the market.

There are several influencers right now who have millions of followers online, and their success is achieved by their authenticity. A person follows a celebrity according to their style, what they like, and if they find the celebrity entertaining enough. If one has a taste which many likes can have a great potential in gaining many followers. Of course, they need to be active online.

You can even turn into an influencer. All you should do is post pictures of yourself and your lifestyle. As urgent it might be, an attractive individual with an incredible figure and has a decent feeling of style can without much of a stretch increase supporters. If you have those characteristics then it is workable for you to turn into a star. Simply make sure that you could update your account to keep your followers entertained.

Today, the authenticity of the reviews coming from influencers are questioned by many. Sometimes you might find it hard to believe if their opinions are honest and recommendations are impartial. But their power, coupled with the rumors about the amounts of money their earn through product promotion are questioned.

The more product promotion they get, the more money they make. This is the goal of every influencer, to make money by promoting a product and to receive items for free. Their money is what compromised t he authenticity. One way to promote brands which are greatly used by influencers are hashtags.

Hashtags serves as an ad, although this has a great purpose as well. To tell the people the brand of an item and so that it is easy for social media users to find things. Half of the people online are not aware what do these hashtags mean. While celebrities on the other hand has ways on how to get around it, just so people will not notice.

They would either hide the hashtag or by adding it on the comment section than including it into the post itself. The dilemma that influencers are facing today is that the more obvious that the post or video they make is an advertisement, their audience will be less receptive. For audiences, they want their start to be unblemished by commercials.

This becomes a dilemma for every influencer. To trust the recommendation is hard when you know that money is involved. The view of a person towards a certain influencer can dim more when they know how much money they make and that when posts are always about brands. An organic and authentic individual is what you should follow.




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